SDPMart Premium Vadi Matta Rice processed without any chemicals or polishing. SDPMart’s rice is harvested and comes straight from the farmers. Vadi Matta Rice, which is the traditional rice in Southern India, comes in many varieties. Matta rice is called by different names : Rosematta rice, Palakkadan Matta rice, Kerala Red rice or Red parboiled rice. This rice can be eaten as such with curries or you can make any variety rice too.